PPC (Pay Per Click) Campaign Management

For only 5% of your ad buy (10% if the ad buy is under $10,000) we will handle ALL aspects of your PPC campaign.

Pay per click (PPC) advertising allows you to pay to have your ad listed on the major search engines. They are the sponsored links you might see when you perform a search in a search engine. They usually appear at the top, bottom or right side of the search engine results page (SERP) and are identified as Paid Listings, Sponsored Links, Sponsored Listings, or Featured Listings. Pay per click advertising search engines call for you to pay to have your advertisement listed on the major search engines by allowing you to bid on keywords that are related to your business.

The rank or relative positioning of PPC campaign ads are based on an open bidding system. In this system, advertisers bid to have their advertisement listed. The bid amount is paid by the advertiser when a visitor clicks on the ad; hence, this is also known as a "cost per click" program. These terms are sometimes used interchangeably to describe Pay Per Click Internet advertising even though PPC refers to a payment method and CPC refers to the cost involved in each payment. Theoretically, whoever bids highest gets the highest listed position, although some search engines, such as Google, have made it a little harder by using a formula that bases position on more factors than just your bid. And as more of your entities enter into this developing market, it will only become more competitive. Optimizing your PPC search engine marketing campaign will keep you one step ahead of the pack.

Solasus PPC services include:

  • Strategic Bid Management
  • Monitoring & tweaking your campaigns to continually improve performance
  • Monitoring clicks, conversions and click fraud activity
  • Refining and testing creative ads
  • Personal consultations as needed
  • Monthly performance reporting & strategy planning
  • Campaign auditing
  • Competitor and keyword research and analysis
  • Predictive modeling
  • Landing page design and optimization
  • Ad copy creative
  • Campaign management and reporting
  • Geo-targeting
  • Shopping engine feeds
  • Conversion analytics
  • Click fraud monitoring
  • A:B multivariate testing